![]() This information can then be reused to segment your prospect list, personalise content and create rich reports.ĭrift Intel, a feature of the Premium plan, collects data from Crunchbase, SixSense and ZoomInfo. Customer knowledgeĭrift makes it easy to extract customer data from other data systems. This is a drawback, as it doesn’t allow you to develop an omnichannel chat experience with Drift. It is impossible to create a chatbot on your website and automatically send emails (once you have captured the user’s email). Finally, the user can choose to browse through dates and data over a wider time period to study the effectiveness of their strategy. These metrics are regularly updated and easily exported. The number of meetings booked from the conversations.The amount of email captured from conversations.The number of conversations started from the Playbook.Number of mailings: how many times has the Playbook been sent to visitors?.Impressions: how many times was the Playbook shown to visitors?.A well thought out and intuitive section, which provides data on : The bot can be placed on the homepage or on the price page and can be used to retarget prospects who have already visited your site, to start a discussion on the homepage or price page to improve conversions, etc.ĭrift provides detailed measurements of the Playbook’s chat and email performance. After selection, it is only necessary to define the page on which this engagement tool is put into action. When creating their Playbook, users can choose between a Chatbot and Live Chat Playbook or a Landing Page Playbook. It is up to the user to write the contents of the mail or messages but also to define the target and the display rules.Ī section that makes it easy to create different types of targeted messages from one place. These playbooks are multi-channel sequences of targeted emails and chat messages designed to engage and retrieve information about your prospects before redirecting them to the desired service. The data collected in Drift can be used to improve engagement through ‘playbooks’. Unfortunately, Drift lacks some key features such as audio, video and galleries to enrich the conversation. You have to copy and paste your entire chatbot flow before translating it, and then code the medium yourself before putting it on your web page. ![]() An interesting feature, although difficult to deploy. Via Drift, you can only create a chatbot for your website, although it is possible to add conditions to make the experience a bit more personalised.ĭrift allows the creation of a multilingual chatbot. It is impossible to send sequences of messages. ![]() Based on the answers, tags can be created. The list can be filtered using customised criteria, allowing the user to create his or her own segment.Įach user can then be asked a question and the answer recorded in a custom field (called Attributes). Other features allow you to transfer a conversation from a bot to a direct conversation or to schedule meetings.įrom the Drift back office, the user has access to a list of all the Internet users and customers who have exchanged with the bot. The elements available on the chatbot creation interface make it possible to send and receive messages, to ask specific questions but also to capture email addresses, telephone numbers or to create customer support tickets directly. The bot, once completed, can be tested before being implemented. The user creates the questions and determines the possible choice of answers for the users, before creating a logical sequence and conclusion to this path. The elements created are simply added to the flow and can be modified in a few clicks. This is a table from which it is possible to design, test and optimise its interface. To create its chatbots, Drift suggests using a visual flow generator. These are the features, close to marketing automation, that we will detail here. Functional scope of Driftĭrift offers a complete livechat solution to facilitate the work of your support team, but also chabots, more conversion-oriented. It is up to you to evaluate the ROI of such a tool in your organisation. However, the tool is extremely efficient and allows you to save time thanks to the marketing automation of certain processes. The tool is quite expensive even if it is difficult to put a precise price on the different offers, Drift not being transparent on its pricing.
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